Disentangling the Effects of Perceived Deception and Anticipated Harm on Consumer Responses to Deceptive Advertising
| Autor: | Xie, Guang-Xin, Madrigal, Robert, Boush, David M. |
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| Zdroj: | Journal of Business Ethics, 2015 Jun 01. 129(2), 281-293. |
| Databáze: | JSTOR Journals |
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