Can Payment-per-Click Induce Improvements in Click Fraud Identification Technologies?

Autor:	Chen, Min, Jacob, Varghese S., Radhakrishnan, Suresh, Ryu, Young U.
Zdroj:	Information Systems Research, 2015 Dec 01. 26(4), 754-772.
Databáze:	JSTOR Journals
Externí odkaz:	http://www.jstor.org/stable/24700371 Zobrazit plný text záznamu