Consumer Responses to SMS Advertising: Antecedents and Consequences
| Autor: | Drossos, Dimitris A., Giaglis, George M., Vlachos, Pavlos A., Zamani, Efpraxia D., Lekakos, George |
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| Zdroj: | International Journal of Electronic Commerce, 2013 Oct 01. 18(1), 105-136. |
| Databáze: | JSTOR Journals |
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