The impact of consumer avatars in Internet retailing on self-congruity with brands
| Autor: | Aguirre-Rodriguez, Alexandra, Bóveda-Lambie, Adriana M., Miniard, Paul W. |
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| Zdroj: | Marketing Letters, 2015 Dec 01. 26(4), 631-641. |
| Databáze: | JSTOR Journals |
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