Assessing the Influence of Economic and Customer Experience Factors on Service Purchase Behaviors

Autor:	Kumar, V., Umashankar, Nita, Kim, Kihyun Hannah, Bhagwat, Yashoda
Zdroj:	Marketing Science, 2014 Sep 01. 33(5), 673-692.
Databáze:	JSTOR Journals
Externí odkaz:	http://www.jstor.org/stable/24544799 Zobrazit plný text záznamu