Synergy or Interference: The Effect of Product Placement on Commercial Break Audience Decline

Autor:	Schweidel, David A., Foutz, Natasha Zhang, Tanner, Robin J.
Zdroj:	Marketing Science, 2014 Nov 01. 33(6), 763-780.
Databáze:	JSTOR Journals
Externí odkaz:	http://www.jstor.org/stable/24544750 Zobrazit plný text záznamu