The Squeaky Wheel Gets the Grease—An Empirical Analysis of Customer Voice and Firm Intervention on Twitter
| Autor: | Ma, Liye, Sun, Baohong, Kekre, Sunder |
|---|---|
| Zdroj: | Marketing Science, 2015 Sep 01. 34(5), 627-645. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|
| Autor: | Ma, Liye, Sun, Baohong, Kekre, Sunder |
|---|---|
| Zdroj: | Marketing Science, 2015 Sep 01. 34(5), 627-645. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|