CUSTOMER-DRIVEN INNOVATION

Autor: Desouza, Kevin C., Awazu, Yukika, Jha, Sanjeev, Dombrowski, Caroline, Papagari, Sridhar, Baloh, Peter, Kim, Jeffrey Y.
Zdroj: Research Technology Management, 2008 May 01. 51(3), 35-44.
Databáze: JSTOR Journals