The Effect of Documented Versus Undocumented Advertising Claims

Autor:	ETZEL, MICHAEL J., KNIGHT,, E. LEON
Zdroj:	The Journal of Consumer Affairs, 1976 Dec 01. 10(2), 233-238.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/23858696 Zobrazit plný text záznamu