Growing Existing Customers' Revenue Streams Through Customer Referral Programs

Autor:	Garnefeld, Ina, Eggert, Andreas, Helm, Sabrina V., Tax, Stephen S.
Zdroj:	Journal of Marketing, 2013 Jul 01. 77(4), 17-32.
Databáze:	JSTOR Journals
Externí odkaz:	http://dx.doi.org/10.1509/jm.11.0423 Zobrazit plný text záznamu