CIRCUMVENTING TRADITIONAL MARKETS: AN EMPIRICAL STUDY OF THE MARKETPLACE MOTIVATIONS AND OUTCOMES OF CONSUMERS' DO-IT-YOURSELF BEHAVIORS
| Autor: | Wolf, Marco, McQuitty, Shaun |
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| Zdroj: | Journal of Marketing Theory and Practice, 2013 Apr 01. 21(2), 195-209. |
| Databáze: | JSTOR Journals |
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