Selling to Conspicuous Consumers: Pricing, Production, and Sourcing Decisions

Autor:	Tereyağoğlu, Necati, Veeraraghavan, Senthil
Zdroj:	Management Science, 2012 Dec 01. 58(12), 2168-2189.
Databáze:	JSTOR Journals
Externí odkaz:	http://dx.doi.org/10.1287/mnsc.1120.1545 Zobrazit plný text záznamu