A THEORETICAL AND EMPIRICAL EXEGESIS OF THE CONSUMER INVOLVEMENT CONSTRUCT: THE PSYCHOLOGY OF THE FOOD SHOPPER

Autor:	Broderick, Amanda J., Mueller, Rene D.
Zdroj:	Journal of Marketing Theory and Practice, 1999 Oct 01. 7(4), 97-108.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/23232704 Zobrazit plný text záznamu