STRATEGIC PROCUREMENT PLANNING ACROSS THE PRODUCT'S SALES CYCLE: A CONCEPTUALIZATION
| Autor: | Rink, David R., Fox, Harold W. |
|---|---|
| Zdroj: | Journal of Marketing Theory and Practice, 1999 Apr 01. 7(2), 28-42. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Rink, David R., Fox, Harold W. |
|---|---|
| Zdroj: | Journal of Marketing Theory and Practice, 1999 Apr 01. 7(2), 28-42. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|