KEY TASKS IN HEALTHCARE MARKETING: ASSESSING IMPORTANCE AND CURRENT LEVEL OF KNOWLEDGE

Autor: KENNETT, PAMELA A., HENSON, STEVE W., CROW, STEPHEN M., HARTMAN, SANDRA J.
Zdroj: Journal of Health and Human Services Administration, 2005 Apr 01. 27(4), 414-427.
Databáze: JSTOR Journals