Navigating the Central Tensions in Research on At-Risk Consumers: Challenges and Opportunities

Autor:	Pechmann, Cornelia (Connie), Moore, Elizabeth S., Andreasen, Alan R., Connell, Paul M., Freeman, Dan, Gardner, Meryl P., Heisley, Deborah, Lefebvre, R. Craig, Pirouz, Dante M., Soster, Robin L.
Zdroj:	Journal of Public Policy & Marketing, 2011 Apr 01. 30(1), 23-30.
Databáze:	JSTOR Journals
Externí odkaz:	http://dx.doi.org/10.1509/jppm.30.1.23 Zobrazit plný text záznamu