BRAND LOGO PLACEMENTS IN VIOLENT GAMES: Effects of Violence Cues on Memory and Attitude Through Arousal and Presence
| Autor: | Jeong, Eui Jun, Bohil, Corey J., Biocca, Frank A. |
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| Zdroj: | Journal of Advertising, 2011 Oct 01. 40(3), 59-72. |
| Databáze: | JSTOR Journals |
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