HOW MUCH BETTER? THE EFFECT OF TENSILE INFORMATION ON WORD-OF-MOUTH EFFECTIVENESS
| Autor: | Jun, Sung-Youl, Cha, Taihoon, Aggarwal, Praveen |
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| Zdroj: | Journal of Marketing Theory and Practice, 2011 Jul 01. 19(3), 263-276. |
| Databáze: | JSTOR Journals |
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