Cross-Selling the Right Product to the Right Customer at the Right Time
| Autor: | LI, SHIBO, SUN, BAOHONG, MONTGOMERY, ALAN L. |
|---|---|
| Zdroj: | Journal of Marketing Research, 2011 Aug 01. 48(4), 683-700. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | LI, SHIBO, SUN, BAOHONG, MONTGOMERY, ALAN L. |
|---|---|
| Zdroj: | Journal of Marketing Research, 2011 Aug 01. 48(4), 683-700. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|