A Two-Stage Model of the Promotional Performance of Pure Online Firms
| Autor: | Wu, Jianan, Cook,, Victor J., Strong, Edward C. |
|---|---|
| Zdroj: | Information Systems Research, 2005 Dec 01. 16(4), 334-351. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Wu, Jianan, Cook,, Victor J., Strong, Edward C. |
|---|---|
| Zdroj: | Information Systems Research, 2005 Dec 01. 16(4), 334-351. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|