Identifying Unmet Demand
| Autor: | Chandukala, Sandeep R., Edwards, Yancy D., Allenby, Greg M. |
|---|---|
| Zdroj: | Marketing Science, 2011 Jan 01. 30(1), 61-73. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Chandukala, Sandeep R., Edwards, Yancy D., Allenby, Greg M. |
|---|---|
| Zdroj: | Marketing Science, 2011 Jan 01. 30(1), 61-73. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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