Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion
| Autor: | Aral, Sinan |
|---|---|
| Zdroj: | Marketing Science, 2011 Mar 01. 30(2), 217-223. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Aral, Sinan |
|---|---|
| Zdroj: | Marketing Science, 2011 Mar 01. 30(2), 217-223. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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