Zooming In on Paid Search Ads—A Consumer-Level Model Calibrated on Aggregated Data
| Autor: | Rutz, Oliver J., Trusov, Michael |
|---|---|
| Zdroj: | Marketing Science, 2011 Sep 01. 30(5), 789-800. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Rutz, Oliver J., Trusov, Michael |
|---|---|
| Zdroj: | Marketing Science, 2011 Sep 01. 30(5), 789-800. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|