Countermarketing and Demarketing Against Product Diversion: Forensic Research in the Firearms Industry

Autor:	Gundlach, Gregory T., Bradford, Kevin D., Wilkie, William L.
Zdroj:	Journal of Public Policy & Marketing, 2010 Apr 01. 29(1), 103-122.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/20798401 Zobrazit plný text záznamu