Motivational determinants of transportation into marketing narratives
| Autor: | McFerran, Brent, Dahl, Darren W., Gorn, Gerald J., Honea, Heather |
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| Zdroj: | Journal of Consumer Psychology, 2010 Jul 01. 20(3), 306-316. |
| Databáze: | JSTOR Journals |
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