Implementing the Marketing Concept at the Employee—Customer Interface: The Role of Customer Need Knowledge

Autor:	Homburg, Christian, Wieseke, Jan, Bornemann, Torsten
Zdroj:	Journal of Marketing, 2009 Jul 01. 73(4), 64-81.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/20619034 Zobrazit plný text záznamu