American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research
| Autor: | Diamond, Nina, Sherry, John F., Muñiz, Albert M., McGrath, Mary Ann, Kozinets, Robert V., Borghini, Stefania |
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| Zdroj: | Journal of Marketing, 2009 May 01. 73(3), 118-134. |
| Databáze: | JSTOR Journals |
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