A Conjoint Approach for Consumer- and Firm-Level Brand Valuation
| Autor: | Ferjani, Madiha, Jedidi, Kamel, Jagpal, Sharan |
|---|---|
| Zdroj: | Journal of Marketing Research, 2009 Dec 01. 46(6), 846-862. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|
| Autor: | Ferjani, Madiha, Jedidi, Kamel, Jagpal, Sharan |
|---|---|
| Zdroj: | Journal of Marketing Research, 2009 Dec 01. 46(6), 846-862. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|