Understanding the Impact of Direct-to-Consumer (DTC) Pharmaceutical Advertising on Patient-Physician Interactions Adding the Web to the Mix
| Autor: | Choi, Sejung Marina, Lee, Wei-Na |
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| Zdroj: | Journal of Advertising, 2007 Oct 01. 36(3), 137-149. |
| Databáze: | JSTOR Journals |
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