"And They Told Two Friends...and so on": RJ Reynolds' Viral Marketing of Eclipse and Its Potential to Mislead the Public

Autor:	Anderson, S. J., Ling, P. M.
Zdroj:	Tobacco Control, 2008 Aug 01. 17(4), 222-229.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/20206702 Zobrazit plný text záznamu