The Effect of Product Introduction Delays on Operating Performance

Autor:	Hendricks, Kevin B., Singhal, Vinod R.
Zdroj:	Management Science, 2008 May 01. 54(5), 878-892.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/20122438 Zobrazit plný text záznamu