A Comparative Analysis of Neural Networks and Statistical Methods for Predicting Consumer Choice

Autor:	West, Patricia M., Brockett, Patrick L., Golden, Linda L.
Zdroj:	Marketing Science, 1997 Jan 01. 16(4), 370-391.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/184232 Zobrazit plný text záznamu