Comment: Issue in Comparing the Awareness Component of New Product Models

Autor:	Pringle, Lewis G., Wilson, R. Dale, Brody, Edward I.
Zdroj:	Marketing Science, 1984 Jul 01. 3(3), 203-205.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/183990 Zobrazit plný text záznamu