A Choice-Based Approach to the Diffusion of a Service: Forecasting Fax Penetration by Market Segments

Autor:	Weerahandi, S., Dalal, S. R.
Zdroj:	Marketing Science, 1992 Jan 01. 11(1), 39-53.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/183864 Zobrazit plný text záznamu