Impact of a Late Entrant on the Diffusion of a New Product/Service
| Autor: | Krishnan, Trichy V., Bass, Frank M., Kumar, V. |
|---|---|
| Zdroj: | Journal of Marketing Research, 2000 May 01. 37(2), 269-278. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Krishnan, Trichy V., Bass, Frank M., Kumar, V. |
|---|---|
| Zdroj: | Journal of Marketing Research, 2000 May 01. 37(2), 269-278. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|