Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations

Autor:	Dawar, Niraj, Pillutla, Madan M.
Zdroj:	Journal of Marketing Research, 2000 May 01. 37(2), 215-226.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/1558501 Zobrazit plný text záznamu