The Development and Impact of Marketing Capabilities in Central Europe
Autor: | Fahy, John, Hooley, Graham, Cox, Tony, Beracs, Jozsef, Fonfara, Krzysztof, Snoj, Boris |
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Zdroj: | Journal of International Business Studies, 2000 Mar 01. 31(1), 63-81. |
Databáze: | JSTOR Journals |
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