Promoting a Brand's Emotion Benefits: The Influence of Emotion Categorization Processes on Consumer Evaluations
| Autor: | Ruth, Julie A. |
|---|---|
| Zdroj: | Journal of Consumer Psychology, 2001 Jan 01. 11(2), 99-113. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Ruth, Julie A. |
|---|---|
| Zdroj: | Journal of Consumer Psychology, 2001 Jan 01. 11(2), 99-113. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|