Consumer Search in High Technology Markets: Exploring the Use of Traditional Information Channels
| Autor: | Strebel, Judi, Erdem, Tülin, Swait, Joffre |
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| Zdroj: | Journal of Consumer Psychology, 2004 Jan 01. 14(1/2), 96-104. |
| Databáze: | JSTOR Journals |
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