Consumer Search in High Technology Markets: Exploring the Use of Traditional Information Channels
Autor: | Strebel, Judi, Erdem, Tülin, Swait, Joffre |
---|---|
Zdroj: | Journal of Consumer Psychology, 2004 Jan 01. 14(1/2), 96-104. |
Databáze: | JSTOR Journals |
Externí odkaz: |