The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?
| Autor: | Morwitz, Vicki G., Fitzsimons, Gavan J. |
|---|---|
| Zdroj: | Journal of Consumer Psychology, 2004 Jan 01. 14(1/2), 64-74. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Morwitz, Vicki G., Fitzsimons, Gavan J. |
|---|---|
| Zdroj: | Journal of Consumer Psychology, 2004 Jan 01. 14(1/2), 64-74. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|