Assimilation or Contrast?: Comparison Relevance, Distinctness, and the Impact of Accessible Information on Consumer Judgments
| Autor: | Stapel, Diederik A., Koomen, Willem, Velthuijsen, Aart S. |
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| Zdroj: | Journal of Consumer Psychology, 1998 Jan 01. 7(1), 1-24. |
| Databáze: | JSTOR Journals |
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