Consideration Set Overvaluation: When Impossibly Favorable Ratings of a Set of Brands Are Observed

Autor:	Kardes, Frank R., Sanbonmatsu, David M., Cronley, Maria L., Houghton, David C.
Zdroj:	Journal of Consumer Psychology, 2002 Jan 01. 12(4), 353-361.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/1480288 Zobrazit plný text záznamu