Mood and Brand Extension Judgments: Asymmetric Effects for Desirable versus Undesirable Brands
| Autor: | Barone, Michael J., Miniard, Paul W. |
|---|---|
| Zdroj: | Journal of Consumer Psychology, 2002 Jan 01. 12(4), 283-290. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Barone, Michael J., Miniard, Paul W. |
|---|---|
| Zdroj: | Journal of Consumer Psychology, 2002 Jan 01. 12(4), 283-290. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|