Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image
| Autor: | Biswas, Abhijit, Pullig, Chris, Yagci, Mehmet I., Dean, Dwane H. |
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| Zdroj: | Journal of Consumer Psychology, 2002 Jan 01. 12(2), 107-118. |
| Databáze: | JSTOR Journals |
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