Activating Culture through Persuasion Appeals: An Examination of the Bicultural Consumer
| Autor: | Lau-Gesk, Loraine G. |
|---|---|
| Zdroj: | Journal of Consumer Psychology, 2003 Jan 01. 13(3), 301-315. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Lau-Gesk, Loraine G. |
|---|---|
| Zdroj: | Journal of Consumer Psychology, 2003 Jan 01. 13(3), 301-315. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|