Overestimating the Importance of the Given Information in Multiattribute Consumer Judgment

Autor:	Sanbonmatsu, David M., Kardes, Frank R., Houghton, David C., Ho, Edward A., Posavac, Steven S.
Zdroj:	Journal of Consumer Psychology, 2003 Jan 01. 13(3), 289-300.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/1480218 Zobrazit plný text záznamu