When Less Is More: Data and Power in Advertising Experiments

Autor:	Johnson, Garrett A., Lewis, Randall A., Reiley, David H.
Zdroj:	Marketing Science, 2017 Jan 01. 36(1), 43-53.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/45158471 Zobrazit plný text záznamu