When Random Assignment Is Not Enough: Accounting for Item Selectivity in Experimental Research

Autor:	Feinberg, Fred M., Salisbury, Linda Court, Ying, Yuanping
Zdroj:	Marketing Science, 2016 Nov 01. 35(6), 976-994.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/45158465 Zobrazit plný text záznamu