Brand Strategy and Integrated Marketing Communication (IMC): A Case Study of Player's Cigarette Brand Marketing

Autor:	Dewhirst, Timothy, Davis, Brad
Zdroj:	Journal of Advertising, 2005 Dec 01. 34(4), 81-92.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/4189321 Zobrazit plný text záznamu