Perspectives on Advertising Research: Views from Winners of the American Academy of Advertising Outstanding Contribution to Research Award

Autor:	Carlson, Les, Grove, Stephen J., Stafford, Marla Royne
Zdroj:	Journal of Advertising, 2005 Jul 01. 34(2), 117-149.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/4189301 Zobrazit plný text záznamu